UEFA launch the exchange your jersey campaign

UEFA launch a new initiative in their RESPECT campaign. Football players swapping jerseys has become a symbolic gesture of respect.
Exchange Your Jersey

Background
It is widely believed that players started swapping jerseys in 1931 after France recorded their first win over England. Delighted by the success, the French players asked the English for their jerseys as a souvenir of the occasion.

It is now common practice throughout the football world and symbolises a mark of respect and acknowledgement for ones opponent.

UEFA's respect campaign
The campaign is a part of UEFA’s social responsibility programme – RESPECT.

RESPECT Diversity – to tackle racism.
RESPECT Inclusion – increasing access for disabled fans.
RESPECT Your Health – promoting health through physical activity.
RESPECT Fan Culture – encouraging intercultural dialogue.

Find out more information about UEFA’s RESPECT campaign




Find out how to 'exchange your jersey'
THERE ARE 3 COMMENTS
 
1 Titus Guest July 12, 2014 - 00:33
Song:
All The Little Things by Killer Tracks
2 patrick hedemark Guest April 22, 2014 - 21:40
could someone identfy the composer of the soundtrack for this very nice campaign video? would love to own it! thank you in advance.Cx
3 Karlheinz Balcar Guest June 9, 2012 - 18:55
I'd like respect campaign
Comments
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