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Campaign partners launch call to action

Campaign partners launch call to action

Partners behind the global campaign on Reshaping Sport and Development convened to discuss ways in which sport and development can better serve society.

The partner convening bought together a range of influential organisations from across the globe, including intergovernmental agencies, national governments, sports bodies, leading foundations and NGOs. All these partners have invested in the global campaign - Reshaping Sport and Development.

The international platform on sport and development (sportanddev) is coordinating this campaign which aims to champion, strengthen and sustain the sport and development sector. In particular, this campaign seeks to address inequities which have been exacerbated by the COVID pandemic, in order to drive change to a more inclusive, accessible, and equitable sport and development sector.

The partners, comprising 14 organisations across the public, private and third sectors, unanimously agreed that the campaign is critical to rebuilding sport and development and reshaping the sector to respond to existing challenges, including the effects of the COVID pandemic. Partners called on other organisations to join the campaign to ensure that the sport and development sector is not only sustained but strengthened during this critical time in which many actors fear for their future.

Campaign activities and deliverables

Partners collectively endorsed the campaign activities and deliverables which will be launched in early 2022 and seek to ‘transform vision into action’. These include the following:

  • A call for articles from the diverse sportanddev community
  • An interactive webinar (potentially series of webinars)
  • Community consultations to input into the campaign
  • A final report summarising themes and key actions

These activities, and the aligned outcomes of the campaign, will increase equity, collaboration and coordination in sport and development, ultimately broadening the impact of sport’s role in society.

Partners also stressed the importance of ensuring that under-represented regions and actors are able to engage in the campaign with a view to ‘leaving no-one behind’. Partners also committed to align the campaign to their events and programmes of action with a view to amplifying its impact.

Mr Layne Robinson, Head of Social Policy Development at the Commonwealth Secretariat, reiterated their support for this campaign and the work of sportanddev:

The Commonwealth Secretariat firmly believes and continues to support the good work that sportanddev do to ensure that sport serves as catalyst for inclusive and resilient communities across the Commonwealth and its 2.5 billion citizens, while being in alignment with the 2030 Agenda for Sustainable Development and the SDGs.”

Mr Nasser Al-Khori, Programmes Director at Generation Amazing, Supreme Committee for Delivery & Legacy, welcomed the campaign as critical to achieving long-lasting impact:

We are delighted to be supporting this important campaign as we continue to use the power of football as a catalyst for positive social development locally in Qatar, regionally and globally…and we look forward to develop long-lasting sustainable impact in the sports for development sector with sportanddev and partners.”

Campaign partners

The following partners have committed to the campaign, and we recognise their vital contributions:

This campaign also complements the generous support of the Swedish Postcode Foundation. It is fully supported by the sportanddev Steering Board, composed of influential actors in sport and international development. We also recognise the many organisations that have made in-kind contributions to this campaign and these organisations will be listed on the sportanddev website.

To join as a partner of the campaign, or for more information, please contact:
Dr Ben Sanders, Senior Consultant, sportanddev:


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Tuesday, December 14, 2021 - 12:24

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