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Coaching Boys into Men: Violence doesn’t equal strength


Coaching Boys into Men: Violence doesn’t equal strength

On International Women's Day 2013, Coaching Boys into Men explains the importance of including violence prevention programmes in sports for young males.

Winning games is important to coaches and athletes; however, it’s not the only goal of sports.

Coaching Boys into Men (CBIM) champion and retired North Dakota high school football coach Mike Berg (2007 NFL High School Coach of the Year) recognises, “if we’re only teaching them how to play the sport, we are failing them big time.”

Like many others, Coach Berg understands that coaches play an influential role in the lives of young men, often serving as life-long mentors to the boys they coach. Because of this unique relationship, coaches are poised to positively influence how young men think and behave on and off the field.

Coaching Boys into Men is an evidence-based violence prevention programme that equips high school athletics coaches to talk with their male athletes about the importance of building healthy and respectful relationships. Administered over the course of a typical sports season, the CBIM curriculum is easily integrated into coaches’ schedules. The curriculum guides coaches on how to build strong character, promote bystander behaviour, and non-violence in young men through philosophies associated with teamwork, sportsmanship, integrity, and respect.

Including violence prevention programmes in sports for boys and young men is crucial in the face of statistics that show that one in three women globally will be beaten, raped or otherwise abused during her lifetime. Coaches around the world are seeing this as a call to action, recognising that there must be change because these are not just numbers but mothers, sisters, daughters, and granddaughters.

CBIM is equipping coaches from North Dakota to India with the skills to spark change in their male athletes and as Coach Berg recognises, “a spark in one kid may change an entire culture.”



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Coaching Boys into Men


Thursday, March 7, 2013 - 23:00