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Howard Brodwin believes sport and development is facing "growing pains"

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Howard Brodwin believes sport and development is facing "growing pains"

To celebrate sportanddev.org’s 150th newsletter, we created a video project with contributions from our community discussing #post2015sport. We are still interested in hearing from others in the community, and appreciate Howard Brodwin’s thoughtful responses to our questions.

Howard Brodwin is the founder of SportsAndSocialChange.org, a guide to the non-profit organisations utilising sports as the main vehicle for social change around the world. In addition, the organisation provides non-profit/for-profit partnerships, marketing campaigns and corporate social responsibility programmes around sports.

sportanddev.org: What does sport and development do well as a sector?

Howard Brodwin: This sector's strength lies in its innate ability to do more with less, to innovate, and to be creative in using the power of sport to address a myriad of social issues. There are countless examples of programmes and individuals who have adapted a sport to tackle a social problem without following a script or rulebook. This takes vision, commitment and leadership - all of which are necessary to move the entire sport and development sector forward.

sportanddev.org: What does sport and development not do well as a sector?

HB: Where this sector falls behind is its ability to collaborate and share resources, and to have a voice within the larger conversation of "sports business" to reach fans and enthusiasts. The sport and development sector tends to operate from a place of scarcity of both funds and resources, rather than from a position of abundance. And if we're better connected to one another and to the sports business community - a global, multi-billion dollar industry - we have a better chance to grow and have more impact.

sportanddev.org: What do you think about the role of sport in post-2015 development?

HB: I believe we're at a significant juncture in the evolution of Sport for Development; a bit of "growing pains" if you will. We need the leaders in this community to join together to foster more collaboration, communication, sharing of resources and connections with the business of sport. If we're all truly tugging on the same rope there is no need for us to operate as individuals in this truly connected world.






[This article has been edited by the Operating Team]

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Article type

News

Author

Sibylle Freiermuth

Published

Tuesday, November 10, 2015 - 23:00