ITTF launches new CSR campaign

The International Table Tennis Federation launches the 'Dream Building' campaign to encompass "all that is development within the ITTF" and calls for support from the corporate community to help create opportunities for young people to access the sport all over the world.

Bringing together the ITTF's current social responsibility programmes and development programmes under one umbrella branding, the ITTF hopes to secure secure funds to "access more communities and take table tennis an accessible activity to all members of our society and especially to those that have financial or physical challenges," said Adham Sharara, ITTF President.

Seeking support from corporate donors
Supporters of the campaign will now be referred to as "ITTF Dream Builders, because they literally help to build the ping pong dreams of many around the world," said Steve Dainton, ITTF Marketing Director and creator of the ITTF Dream Building concept.

Donors will be able to support the programmes at different levels, offering corporate packages for individuals and teams taking part.

Watch the video promotional video for the campaign