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Sport and SDGs case study: Inuka Direct

Copyrights: Inuka Direct [Jubilant participants after taking part in a Soma Hela activity]

Sport and SDGs case study: Inuka Direct

Targeting financial literacy through football.

How does your organisation work toward achieving the SDGs?

A case in point of how Inuka Direct works toward SDGs is through our Soma Hela financial literacy through football programme, we applied SDG 12 during this year's Global Money Week, where participants took part in "hang-out" sessions that included tasks such as preparing "consumption maps" and "letter to the youth", to help them realise how their spending activities affect the environment. We then linked it to how the disposal of the items they buy contributes to poor waste management. Afterwards, they played two football drills simulating the concept of "goods and services" as well as  "needs and wants". The sessions went a long way in educating young participants about consumerism and its relationship with poverty.

Which specific goals do you target?

Inuka Direct targets goals number 1 (no poverty), 8 (decent work and economic growth) and 12 (responsible consumption and production).

What changes have you made to your work since the SDGs were introduced in January 2016? 

The changes made are majorly behavioural changes. Participants who have taken part in Soma Hela activities have reported gaining critical thinking skills on their spending behaviours and how their spending habits impact their immediate environment.

How is your organisation measuring progress?

In the Soma Hela activities, Inuka Direct has used a pre/post questionnaire to identify changes made. Thereafter, we use the same questionnaire to participants who haven't taken part in our sessions.


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Friday, July 13, 2018 - 13:52

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