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Tracing FAME Foundation’s journey

Copyrights: FAME Foundation

Tracing FAME Foundation’s journey

This IDSDP, FAME Foundation is taking a trip down memory lane to share their journey in the sport for development field.

The role of sports as a contributor to economic and social development is well recognized by government, organizations and individuals. Sport can build bridges, defy stereotypes, improve our physical and emotional health and inspire hope across communities. It is also an effective tool to advance the Sustainable Development Goals, promote inclusion and diversity, and inculcate values.

The spread of COVID-19 and ensuing lockdowns of workplaces, schools, businesses, and social life disrupted many daily aspects of life. To safeguard the health of athletes and others involved, sporting activities at international, national and grassroots levels have been cancelled or postponed. Many jobs were globally at risk, not just for athletes but also those in the sporting services and related retails.

In addition to these economic effects of COVID-19, the stop on sporting activities has adversely affected social life and sport development. Women’s sports have been adversely affected by the pandemic, in particular.

To adapt to the current situation before activities commence fully, FAME Foundation has been engaging sport stakeholders, athletes, coaches, advocates, etc. in our weekly PLAYitDREAMit Tuesday conversations, a social media engagement on sports for equality and development.

As the world begins to recover from COVID-19, significant issues need to be addressed in the field of sport, including issues such as effective adaptation in sports, promoting women sports, sports for gender equality and the need to support smaller organizations promoting sports for peace and development.

As we celebrate another IDSDP in the shadow of the COVID-19 global pandemic, FAME Foundation will be sharing on our sport for development journey. Some of our team members, comprising of Aderonke Bello (Executive Director), Anna Mambula (Programme Manager) and Miracle Oluwafemi (Junior Programme Analyst, Legal and Partnerships) will be highlighting and sharing lessons we have learnt through our PLAYitDREAMit journey of using sports as a tool for development and achieving the SDGs, and how we look forward to fully commencing our sports activities with larger groups of beneficiaries.

PLAYitDREAMit is a FAME Foundation initiative using sport as a tool to advocate for girl-child education, reducing the occurrences of early marriage, improving women and girls’ participation in sports, while promoting their physical and emotional well-being, in realization of SDGs 3, 4, 5, and 10.

This live session will be conducted on the PLAYitDREAMit Facebook page on 6 April 2021 at 2:00pm (West Africa Standard Time).


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Anna Mambula


Thursday, April 1, 2021 - 11:39

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