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Using the Olympics to bring sports 'back to the people'

Using the Olympics to bring sports 'back to the people'

An article in The Independent argues that the Olympics can be used to get people involved in sports.

As many turn their attention to the upcoming Olympics, the talk of using mega-sporting events to draw attention to other issues comes up again. In this article, the Olympics is seen as not only a tool to develop champions at the elite level, or to be used as a marketing tool, but as having a major role to play in bringing sports back to the community.


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Article type

News

Author

Usha Selvaraju

Published

Tuesday, August 5, 2008 - 23:00

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