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Using sport to bring sustainable development to African youth
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Since 2011, TIBU Maroc has been using sport within the framework of the 17 SDGs to bring sustainable development in Africa and for African youth.
  • 2020-2021 review: With a national presence in the 12 regions of the kingdom, 250,000 young people and women have benefited from TIBU programs focused on education, professional integration, social entrepreneurship and empowerment through sport.
  • An action plan 2022 – 2025 encompasses a series of pioneering programs in several African countries.
  • Vision 2030: To become the locomotive of sport for development in Africa.

TIBU Maroc, an NGO which uses the power of sport to design social and innovative solutions in the field of education, empowerment and socio-economic inclusion of young people and women through sport, presented its 2020-2021 report, its 2022-2025 action plan and its 2030 vision in the presence of all the actors of its ecosystem.

Becoming the locomotive of sport for development in Africa is the 2030 vision of the TIBU organization. This vision, which puts girls, migrants, refugees, people with reduced mobility, unemployed youth and women at the forefront, aims to bring out a generation that is fulfilled, brilliant and able to evolve in the face of the complexity of the challenges of the 21st century.

Since its launch in 2011, TIBU Maroc has been the first organization on the web to bring a new dimension to sport by associating it with public policies and the major axes of Morocco's development.

"Our organization is more committed than ever to the contribution and achievement of the 17 Sustainable Development Goals by 2030, and to Agenda 2063 related to Africa. The aim is to construct a continent made strong by its youth, which requires innovative, realistic and high-impact intervention models. Within TIBU, we believe very strongly in the power of sport as a tool that provides solutions to important social issues in the continent." said Mohamed Amine Zariat, Ashoka Fellow and Founding President of the organization TIBU Maroc.

The President also announced a series of pioneering and structuring programs, namely:

  • Global Sports Entrepreneurship Week: Inspired by the Global Entrepreneurship Week (GSEW) to celebrate the world of business and entrepreneurs, TIBU is organizing the Global Sports Entrepreneurship Week in Morocco from 11 to 14 November 2021. The GSEW will see the participation of several delegations of young social entrepreneurs from Tunisia, Jordan, Denmark, the United States, Libya and Morocco. The GSEW aims to federate the various actors of the entrepreneurial and social field through sport in Morocco, Africa and the world around a rich program of conferences, master classes, reflection and advocacy workshops, hackathons and many other initiatives.
  • Second chance schools: New generation – sport professions oriented:  After the launch of the pilot project in partnership with the Ministry of National Education, TIBU will launch, in coordination with the regional academies of education and training, new second chance schools focused on inclusive and innovative professions in sport.
  • Deployment of sports education centers: Since 2015, TIBU has launched, in partnership with the private sector, the U.S. Embassy in Morocco and with the support of the Ministry of National Education, 24 sports education centers located in 18 cities in the kingdom. TIBU intends to inaugurate new centers the coming weeks in El Jadida, Oujda, Jerrada, Zghanghen, Derb Sultan (Casablanca), Midelt and Sidi Ifni. TIBU also intends to expand its presence in the southern provinces by creating new centers focused on the development of motor, cognitive and socio-emotional skills of adolescent children and girls.
  • Launch of initiatives focused on girls and women in sport:  Mama Fit, Strong Girls - Strong World, the centers for the empowerment of adolescent girls in rural areas through football and other programs, will be rolled out throughout the country from 11 October on the occasion of the International Day of the Girl Child.
  • Incubator focused on education and health through sport for the benefit of associations: from January 2022, TIBU intends to launch an incubator focused on supporting local, national and African associations interested in the development of sports practice. TIBU's intervention consists in supporting the selected associations to develop a strong and sustainable economic model and encourage them to promote the achievement of the 17 Sustainable Development Goals using the power of sport.

These new initiatives are in addition to the various programs launched by TIBU Maroc since its foundation and will broaden its field of intervention as well as the impact on target populations.

Thanks to an ecosystem composed of African governments, ministries, diplomatic representations, international donors, United Nations agencies, committed private companies, the sports industry sector, public agencies, local associations, universities, researchers, media and families, TIBU is positioned as an actor of social innovation through sport in Africa, bringing innovative, inclusive and sustainable solutions to the eco system.

 

TIBU Maroc is an NGO that uses the power of sport to design social and innovative solutions in the field of education, empowerment and socio-economic inclusion of youth and women through sport.

As the leading organization in the education and integration of young people through sport in Morocco with a wide national coverage in more than 18 cities and 12 regions of the kingdom, and in line with its ambition to become the locomotive of sport for development in Africa by 2030, TIBU Maroc is committed to contributing to the achievement of the 17 Sustainable Development Goals (SDGs) and considers them as an opportunity to position sport as a powerful tool for designing innovative solutions to the complexity of the challenges of the 21st century.

Authors

Growth and Strategy Director