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Video: We Are Who We Become - Chief


Video: We Are Who We Become - Chief

We Are Who We Become is a campaign that uses videoclips, a website and a book to promote the role of sport in empowering young people and encourages organisations to use sport as a tool for development. This is Chief's story.

Chief is a both a football player and coach. He coaches at a community development organisation that recognises the power of sports among people faced with poverty.

The organisation is inspired by an informal football league that has developed organically alongside a highway near the airport of Cape Town, South Africa. It is made up largely of children, playing in a league consisting of multiple teams.

‘We Are Who We Become’ is a campaign by International Sports Alliance, Right To Play The Netherlands, KNVB Worldcoaches and the Dutch Ministry of Foreign Affairs that celebrates the power of sport for development. Because sport unites young people around the world and helps them build their future.

[This article has been edited by the Operating Team]


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Niko Moreno Ruiz


Tuesday, March 31, 2015 - 23:00