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Video: We Are Who We Become - Luvo


Video: We Are Who We Become - Luvo

We Are Who We Become is a campaign that uses videoclips, a website and a book to promote the role of sport in empowering young people and encourages organisations to use sport as a tool for development. This is Luvo's story.

Luvo (22) is a near-to professional long-jumper. From the moment he got involved in athletics, he fell in love with the highly-specialised event.

The athlete from Mbekweni, a township near Paarl, is now performing at an international level.

In his teens Luvo had been supported by a non-profit organisation specialising in community development through sport and recreation.

Especially in those days when he struggled with a growing addiction to drugs they helped him in staying true to his ambitions. Youth driven sports activities and events stimulate transformation, integrity and inspiration.

‘We Are Who We Become’ is a campaign by International Sports Alliance, Right To Play The Netherlands, KNVB Worldcoaches and the Dutch Ministry of Foreign Affairs that celebrates the power of sport for development. Because sport unites young people around the world and helps them build their future.

[This article has been edited by the Operating Team]


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Niko Moreno Ruiz


Sunday, April 5, 2015 - 09:11