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#WorldAtHerFeet: Women’s football shatters records but obstacles still stand in way of progress, says BCW report

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#WorldAtHerFeet: Women’s football shatters records but obstacles still stand in way of progress, says BCW report

Ahead of the FIFA Women's World Cup 2019, BCW have launched their #WorldAtHerFeet report on the future of women's football. The report consults leaders and key members of the game, and identifies areas for improvement along with recommendations to push for gender equality in sport.

2019 is shaping up to be a year of transformation for women’s football with record-breaking crowds, major sponsorship deals and increasing levels of coverage. The women’s World Cup (7 June - 7 July) could reach a billion viewers and eclipse the Cricket and Rugby World Cups. But obstacles still stand in the way of progress and equality in the female game, according to the #WorldAtHerFeet report unveiled today by Burson Cohn & Wolfe (BCW).

The 50-page report takes stock of the current state of play and future of women’s football, gathering views from those who know the game best including star players such as Eugénie Le Sommer (Lyon and France), Eniola Aluko (Juventus and England) and Tessa Wullaert (Manchester City and Belgium), a top referee, officials from the sport’s governing bodies, commercial experts and fans. The authors share insights into how the women’s game can seize opportunities to build on its breakthrough, as well as recounting their own personal stories of success – and frustration.

Overall, a positive story emerges from the report, but it spotlights the major challenges that women’s football continues to face.

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Wednesday, May 29, 2019 - 16:14