Creating early positive experiences with sport and play advance social and economic development

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Creating early positive experiences with sport and play advance social and economic development

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH (Published 2013)

Nike and GIZ support schools in Brazil and South Africa by integrating physical activity into childrens’ everyday lives

The challenge


Physical inactivity is a global public health problem. Just a few generations ago, physical activity was an integral part of daily life. Nowadays, in the name of progress, vehicles, machines and technology do our moving for us. According to the World Health Organisation, worldwide, around 31 per cent of young people are insufficiently active. Emerging markets, like South Africa and Brazil, are affected at an alarming rate. By 2030 the decline of physical activity in Brazil alone is estimated to reach 34 per cent. Physical inactivity is a systemic issue: children of inactive parents are 6 times more likely to become inactive.

Physical inactivity contributes to lower test scores in school, increased periods of ill-health and morbidity, and ultimately results in increased healthcare budgets and a higher burden on economies. If this negative trend cannot be corrected, nations will likely experience huge human costs and economic consequences for their societies.

The approach

As a global innovation leader in sport and physical activity, Nike believes that greater attention needs to be directed towards physical activity as a cross-cutting solution to facilitate positive change. Together with over 70 expert organisations, Nike launched Designed to Move dedicated to ending the growing epidemic of physical inactivity.

Since October 2013, the movement has expanded to include the German development organisation GIZ. GIZ and Designed to Move share a common goal: to integrate activity into schools in South Africa and Brazil and recognize the importance of moving.
 

About

Article type

Document

Publisher

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH (Published 2013)

Year

2015

Author

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

Published

Tuesday, June 30, 2015 - 23:00

Author