This document looks at the background to the Organized Hip Hop Movement of Brazil which is the largest Brazilian hip hop organization, with a presence in 14 states and business promotion activities in five of those states.
The document looks at the social context and describes the organizational background to MH2O, an NGO under Johnson Sales, its institutional coordinator and leader for the past 18 years, which helps Brazilian youth living in impoverished communities to channel their energy into productive social engagement rather than gang involvement, drugs, and violence.
MH2O's key strategy is to educate and promote economic inclusion for young people from low-income communities through cultural entrepreneurship, the creation and management of businesses and a network of entrepreneurs. The document describes the Alternative Market Pilot Program (AMPP) which is MH2O's principal self-financing mechanism and income-generation program. In 2007, this business network has so far generated 15% of MH2O's total budget for the year.
[Abstract adapted from the author]
Activity