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#Morethanfootball Action Weeks Impact Report 2018

#Morethanfootball Action Weeks Impact Report 2018

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Manuals and Tools

For most European football organisations, elite and grassroots football is first and foremost a goal in its own right. Millions of people enjoy watching the game every week and children have the opportunity to play sport as a fundamental part of growing up.

However, in recent years the transformative role that football can play to change people’s lives for the better has been widely recognised by clubs, Leagues and national Football Associations. Football can be a tool for community development and for addressing social issues. Football for development programmes are providing people from different backgrounds with the skills and resources to actively make a difference in their own lives, and the lives of those in their community. By addressing the most pressing issues in each community, the programmes are contributing to positive social change on a European scale.

Of course, football is also big business, with the potential to generate huge revenues from ticketing, merchandising, screening rights and tourism. Not to mention great wealth for individual players, some of whom go on to become major philanthropists and development advocates.

The European professional football clubs, leagues and FA’s have realised that football can be much more than just a game and are actively contributing to their communities with a wide variety of football for development programmes and activities. But all these CSR programmes and activities are also the best kept secret in the sector and not always receive the attention and recognition that it deserves. For this reason EFDN, ECA and UEFA Foundation for Children joined forces to organise the 2nd #Morethanfootball Action Weeks and invited their members, partners and stakeholders to join the campaign. With the campaign we aim to inform fans, sponsors and other stakeholders on the fantastic work that is delivered by clubs, leagues and FA’s on a daily basis all around Europe and to inspire other professional clubs, leagues and FA’s to become active in their communities as well.

From 21 March to 8 April 2018, clubs, leagues, FA’s and NGO’s worked together in the 2nd #Morethanfootball Action Weeks to highlight that Football = More than Football.

  • Read the report here

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Morethanfootball

Published

Tuesday, June 26, 2018 - 10:21

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