Here is SportImpact’s contribution to the Olympic Agenda 2020. The ideas in this document were brainstormed considering the agenda themes and the fundamental principles of Olympism. This work reflects our passion for sport and Olympism, with the only intention to maximise our collective world impact.
SportImpact's ideas for the Olympic Agenda 2020:
- Olympic Games: diversify the size, scope and themes of Olympic-branded events, in order to broaden engagement with Olympism and increase the return on events investment
- Athletes: turn everyone into an Olympian, making Olympic values truly universal
- Olympism in action: refocus on real impact and spread Olympism to everyone everywhere by becoming a catalyst of sport entrepreneurship, stimulating bottom-up sport initiatives
- IOC’s role: create a thinktank for sport development worldwide, and convene a network of experts to deliver high-value advice on all sports matters to all sport stakeholders
- IOC organisation: fix governance issues to become a model for the whole Olympic system
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