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Maidan Summit 2010: Community Empowerment through Sport

Maidan Summit 2010: Community Empowerment through Sport

As a pioneer in the S4D arena in India, Magic Bus is hosting the Maidan Summit, 2010, a Sport for Development National Meet on 19th May, 2010, at the TISS Convention Centre in Mumbai, to bring agencies and individuals concerned with sport and development in India together.


05/19/2010 00:00


Mumbai, India|19.05.2010
Community Empowerment through Sport

Today, in addition to hockey and cricket, Indians feature in more world sports than ever before and sporting events have incredible budgets and a vast viewership. However, opportunities to play in a safe environment or to take part in well-organised, high-quality sport are available only to a limited few. Consider this sobering thought…

...less than 10% of India’s 70 million youth get to participate in regular organised sport!

To address this anomaly, the Indian Ministry of Youth Affairs and Sport launched PYKKA, its ‘Sport for All’ mission, which aims to promote widespread participation in sport at the rural grassroots level.

With the deadlines for the Millennium Development Goals (MDG) fast approaching, it is imperative for development agencies to start leveraging the youth appeal, popularity and convening power of sport to influence social inclusion, foster empowerment and accelerate cross-sectoral community development.

Several development agencies and NGOs have already begun to integrate sport into their development programming in India. It is necessary, however, to build an interactive Sport for Development (S4D) advocacy platform for practitioners to share experiences, models, outcomes and best practice and spread the sport-for-development gospel.

The broad objectives of the conference are to:

  • provide an interactive forum for S4D practitioners
  • introduce global S4D resources, models, outcomes, case studies and best practice
  • advocate cross-sectoral use of S4D
  • take the S4D dialogue to policy makers and funding agencies, and
  • strengthen the S4D platform in India.

Target Audience

Apart from NGOs with a demonstrable interest in Sport-for-Development, participants will include policy makers, national institutions, donor agencies, corporate houses with active CSR programmes and international experts.

To find out more about the conference, download the Conference Outline
To take part in the conference, download and complete the Registration Form.

About Magic Bus
Magic Bus is an NGO which, over the past decade, has been successfully using sport as a medium to positively impact the lives of thousands of marginalised children and youth, via mentors and peer leaders trained to facilitate life skills and foster empowerment through high quality football coaching and outdoor adventure activities.

Magic Bus also serves as a technical resource agency to UNICEF, to support implementation of the International Inspiration project, piloting functional capacity building models for community sports coaches at the grassroots level in Chandrapur (Maharashtra), Medak (Andhra Pradesh) and Delhi.

In 2009, a cascading training-of-trainers programme was implemented in the two rural districts to create a growing, village-level cadre of community sports mentor-coaches. While participation in sport has increased tangibly in both districts, the associated human development outcomes have exceeded all expectations, underlining the immense value of sport as a key development tool.

Magic Bus is pleased to warmly invite members of the global sport for development and peace fraternity to attend this exciting programme.

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