Using the shock factor, Liverpool and Egypt striker Mo Salah has starred in an anti-smoking advertisement to encourage people to adopt healthy lifestyles.

Mo Salah is a celebrated football player, nicknamed the "Egyptian King". He recently confused fans with a video he posted on his social media - an anti-smoking advertisement starring himself. In the video, Salah urges people to care for their own health and adopt healthy lifestyles by quitting smoking. 

Professional athletes have a far and wide reach, with fans all over the world. As an individual it is possible for them to use their positions of influence to promote messages, as Salah has aimed to do here with promoting healthy lifestyles.

Similarly, other actors in sport are working for improvements in that area. UEFA, for example, has sought to tackle smoking by partnering with the Healthy Stadia network, who provide support in developing and promoting health policies and practices at stadia around Europe. 

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https://www.sportanddev.org/latest/media/mo-salah-takes-initiative-help-promote-healthy-lifestyles

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