About the campaign

About the campaign

Learn more about our global campaign to reshape sport and development to better serve society.

The international platform on sport and development (sportanddev) is coordinating a global campaign: Reshaping Sport and Development, in partnership with a range of key partners.

The campaign aims to champion, strengthen and sustain the sport and development sector. In particular, this campaign seeks to address inequities which have been exacerbated by the COVID pandemic, in order to drive change to a more inclusive, accessible, and equitable sport and development sector.

In the midst of this crisis, there is an opportunity to:

  • Advocate for the role of sport in the COVID-19 response and recovery
  • Build back better for all
  • Ensure sport better serves all in society
  • Invest in the sustainability of organisations and infrastructure

Campaign activities and deliverables

In 2020, sportanddev coordinated efforts to reimagine sport and development. Now is the time to move from reimagining to reshaping sport and development to ensure that no one is left behind.

The campaign will include the following activities and deliverables which seek to increase the impact of sport’s role in society.

The campaign aims to achieve the following outcomes:

  • A more inclusive, accessible, and equitable sport and development sector
  • Identification of key themes and actions in reshaping sport and development
  • Greater community involvement in setting plans and priorities for the sector
  • Upgrade of the sportanddev website to better serve all actors

You can join and support this campaign in a range of ways (including in-kind contributions). Partners will receive various benefits, including branding and visibility.

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