Kat has worked with the Homeless World Cup for over 4 years where she is responsible for building the overall organisation with special focus on the vision, global brand and communications. She also oversees the world-class international football tournament and is based in Italy for the Milan 2009 Homeless World Cup. In 2008 she developed the strategy, secured funding and appointed the team to operate the Homeless World Cup Foundation of which she is a Director. Kat has over 12 years experience in the media and communication industry with her passion being pioneering positive social innovation into the mainstream. In 2001 Kat founded Authentic PR, a communications agency dedicated to raising awareness of business with a positive purpose and communications with integrity. She studied Economics & Psychology at Liverpool University.