Nova Alexander has a seasoned track record in sports, tourism and event management and is also founding director of the Sacred Sports Foundation, (a subsidiary of Sacred Cows Group Ltd) a St. Lucia based charity established to provide developmental programmes through sports for disadvantaged youth. Her hotel management experience has enabled her to train and develop young men and women in Saint Lucia, Antigua, Jamaica, Barbados, Trinidad & Tobago and Martinique. She has worked all over the world in rebranding and positioning destinations and hotels, including running National Tourism Offices for destinations such as Trinidad & Tobago and The Fiji Islands. Nova was instrumental in developing several sports tourism projects.
