inFocus: Digital Design and Marketing Manager
inFocus Consulting is a social impact consultancy firm, working in the UK, USA and international development arena. We support clients to improve both individual and organisational performance, by effectively planning for, measuring, evaluating and sustainably growing the impact of their work. We specialise in strategy development, monitoring and evaluation and knowledge sharing and dissemination. Our international specialist team are committed to supporting a global portfolio of clients to increase the positive impact of their activities upon the lives of people around the world. Our mission is to ensure that individuals, organisations and communities are effectively empowered by sustainable and transformational solutions to resolve long-term and complex social issues. We support organisations in understanding the impact they hope to achieve and subsequently develop the right skills, capacities and tools to move forwards. We ensure that solutions are ‘generated by’ and ‘actively participated in’ by all vested stakeholders and then implemented in the most efficient and effective ways.
Role
Working under the supervision of the Deputy Director (Tom Keyte) and performing tasks as well for the Managing Director (Dr Damian Hatton), the Digital Design and Marketing Manager role is multi-faceted and fast-paced. Our ideal candidate is someone with experience in marketing, graphic design, website and social media management. We are searching for a highly creative person to lead our digital marketing and design efforts. In this position, you will be responsible for all aspects of our marketing operations.
Your central goal is to help grow our brand’s influence across our target markets while also increasing brand loyalty and awareness. You will need to be able to work flexibly using either InDesign (or similar), Microsoft Word and PowerPoint to support our team of consultants with ad hoc input into the layout, design and infographics for reports and case studies we produce for our clients. Decision is often based upon our client’s available budget for design work.
The role will be based in the UK but may involve international travel. The position will primarily be home-based, with occasional requirement to work from one of our offices in either High Wycombe, Brighton or Bath, for key meetings.
Responsibilities
- Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns
- Provide graphic design support for both marketing activities and 'client focused' work
- Develop and monitor marketing and campaign budgets
- Plan and manage our social media platforms
- Develop and oversee our email marketing campaigns and newsletter
- Maintain and improve our website and SEO
- Manage our affiliate scheme and oversee marketing of our E-Learning and other Digital Products
- Overseeing and coordinating the digital advertising budget and spend
- Oversee and manage all promotional events/ activities
- Prepare accurate reports on our marketing campaign's overall performance
- Identify the latest trends and technologies affecting the training and consulting industry
- Evaluate important metrics that affect our website traffic, service quotas, and target audience
- Work with the inFocus team to brainstorm new and innovate growth strategies
The position would be full-time (Monday- Friday 9-5.30pm local time)
Application deadline: 14 December 2020
Please send your CV/ Resume and a Cover Letter addressing the Personal Specification profile and the value you can bring to inFocus Consulting Ltd to: [email protected] by Monday 14th December 2020 @ 5.00pm
