Africa Goal harnesses the popularity and unifying power of football by screening live World Cup matches and using this platform to provide access to life saving HIV information and services.
Africa Goal is an exciting and innovative project which harnesses the popularity of the football World Cup to address HIV and AIDS in the some of the regions of the World most affected by the epidemic. By naturally drawing crowds of those most at risk of HIV infection who have proven the most challenging to reach through more conventional health promotion methods – young people and, particularly, men – the World Cup provides an invaluable opportunity to provide HIV services, raise awareness and disseminate information about HIV and AIDS.
Following the success of the 2006, 2010 and 2014 Africa Goal campaigns, the Africa Goal team will drive from Nairobi to Kakuma, via Western Kenya and Turkana, screening live World Cup matches on a big screen and harnessing the opportunity to provide HIV and AIDS information and services to the crowds that gather to see the games. Previously the team’s journey has broadly followed the “AIDS Highway” through Eastern and Southern Africa, where increased mobility and migration in conjunction with rising disposable incomes and the associated escalation of transactional sex along this central transport and trade route were major contributors to the rapid spread of HIV through the region. This year, as well as the continued focus on highest prevalence areas, emphasis will also be placed on reaching some of the most remote locations where access to both the live FIFA games, as well as to innovative HIV services and information, is most limited and where need is perhaps greatest.
By showing live World Cup matches at border towns, farming communities, truck stops, fishing villages, remote and rural outposts, the 2018 Africa Goal Project creates an ideal platform to reach some of the most at risk and hard to reach populations in the world with life saving information and services. Throughout the campaign, Africa Goal partners with local organisations to ensure that content shared is both culturally appropriate and relevant to local contexts. In this way, Africa Goal takes on a facilitating role by drawing the audiences, whilst local service providers are supported to maximize the potential of the World Cup as a platform for HIV service provision.