The C'mon Tonga Let's Play Netball campaign is a sport for health campaign aimed at using netball as sport as a development tool. Tonga is the fourth in the world of being the most obese country and NCDs is a major problem causing a social and economic burden in Tonga. The campaign uses strategic health communication (combination of Mass media and community mobilization) to encourage communities and individuals (specifically women aged 15-45 for the campaign) towards being more physically active