I began my career as a journalist, working as a football reporter and media trainer for the BBC. After helping to create a UK-based project that used football and music to engage and inspire underserved youth, I moved to Germany and then South Africa to work on the social legacy of the 2010 FIFA World Cup, working in two of South Africa's most disadvantaged communities, Alexandra in Johannesburg and Khayelitsha in Cape Town. In 2012 I moved to New York in the USA to work in strategic partnership development.
As a BBC journalist I made documentaries about the role of sport in development in India, China, Mozambique, Botswana, Kenya, South Africa and many others. This is what convinced me to work in the field - not just reporting on it. I have contributed to numerous academic events on the subject, and hold voluntary positions with two charities using football to address HIV/Aids and landmines respectively. I have designed several programmes based on youth communication for development.