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Harnessing the power of esports for development

Harnessing the power of esports for development

The Global Esports Federation (GEF) and Yunus Sports Hub (YSH) are partnering together towards a new movement – Esports for Development (E4D) - focussing on accelerating the UN Sustainable Development Goals (SDGs) through the global esports community.

Together, the two organisations will work to identify, build capacity and accelerate the development of social businesses in the esports industry.

Talking about the partnership, Professor Yunus commented: "We have to shun our old thinking processes, which have created extreme poverty, massive unemployment, and the climate crisis. Young people, with the support of today's technology, have the power to create a new civilization. When used in the right manner, esports can be a unique tool to help young people come together to imagine, promote, and bring this new civilization into a reality."


“Now is the time to structure the E4D movement. Not separately from the esports industry but using the core of its innovative business practices and mechanisms to make E4D financially self-sustainable. Social business should play an essential role in this process.” said Yoan Noguier, co-founder and managing director of YSH. 

“Every day we are witnessing the creativity, passion and commitment of the esports community in making an impact,” said Thanos Karagrounas, GEF executive director of strategy and impact. “This joint initiative will capitalize on the experience, reach and network of the two organizations to create the framework and conditions to inspire and mobilize action for E4D.” 

The initiative will be launched at the upcoming Istanbul 2022 Global Esports Games, taking place in December. Successful programmes and inspiring stories will be shared at the Games, to promote the E4D movement.

The Global Esports Federation promotes the credibility, legitimacy and prestige of esports, convening athletes, players and industry leaders together on one inclusive platform.

Yunus Sports Hub is a  global social business network that creates local solutions to social and environmental problems in and through sport.


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Tuesday, October 18, 2022 - 00:52

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