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Laureus Teams Up with Triathlon as Charity

Laureus Teams Up with Triathlon as Charity

‘Triathlon is a booming sport, I know this is going to be a great partnership’ – says Laureus Chairman Edwin Moses.


sporting legends Edwin Moses and Layne Beachley were joined by many of the world’s leading triathletes in Sydney today to celebrate a ground-breaking new link-up with the sport which will benefit disadvantaged young people around the world.

For at least the next two seasons,
Laureus will be the official Global Charity Partner of the International Triathlon Union. Funds raised will go to projects bringing sport to hundreds of thousands of young people around the world.

The formal announcement was made at the launch of the 2010 Dextro Energy Triathlon ITU World Championship Series, which was also attended by Marisol Casado, ITU President and International Olympic Committee member, Honorable Kevin Green, MP, Gaming and Racing, Sport and Recreation, Canada’s Simon Whitfield, and 2008 Olympic Champions Emma Snowsill of Australia and Germany’s Jan Frodeno. Whitfield won gold at triathlons debut appearance as an Olympic sport at the Sydney Games in 2000.

Laureus World Sports Academy Chairman Edwin Moses said: "I am delighted that the International Triathlon Union has chosen Laureus to be their charity partner. Triathlon is a booming sport attracting more and more people to take part. It's a terrific elite sport building a solid base of healthy role models to inspire newcomers of all standards,. I know this is going to be a great partnership and I would like to thank the ITU for teaming up with Laureus.”

The new partnership agreement will add even more excitement to the season’s opening event – on Sunday, April 11, in Sydney, the city that hosted the inaugural Olympic Games triathlon in 2000.

Australia’s seven-time surfing world champion Layne Beachley, who is a member of the Laureus Friends & Ambassadors programme and who won the Laureus Alternative Sportsperson of the Year Award in 2004, said: "Triathlon is such a challenging sport and it's becoming increasingly popular in Australia. Sydney will be playing host to the world’s fastest growing outdoors sport, claiming the most spectacular backdrop with the iconic Opera House and Harbour Bridge framing our beautiful Sydney Harbour and the thousands of athletes that will be lining up to compete for crucial world title points. It's wonderful to see Laureus partnering the ITU to help enhance and grow the Sport For Good Foundation."

Marisol Casado said: “It is a great pleasure for ITU to support the inspirational sport development initiatives of the Laureus Sport for Good Foundation. Triathlon is a fresh, dynamic sport, which has always promoted social change and a balanced, healthy lifestyle among the world’s youth. I believe our goals and visions perfectly synchronise with the visions and projects of Laureus.”

As a result of the innovative partnership, Laureus will be offering 25 places at each of five major events on the international triathlon circuit this year - Madrid, June 5-6, Hamburg, July 17-18, London, July 24-25, Kitzbuhel, August 14-15 and Budapest, September 11-12 – to competitors who will be able to compete alongside the greatest triathletes in the world and at the same time raise funds for the Laureus Sport for Good Foundation.

Funds raised by Sport for Good athletes and their supporters will be used to help the work of the Laureus Sport for Good Foundation in some of the 78 projects around the world that utilise sport as a means of helping kids to tackle some of the many challenges facing them in their communities. Since its inception, Laureus has raised more than €35 million for projects which have helped to improve the lives of over one million children.

Edwin Moses added: “I would like to wish the best of luck to everyone who runs in triathlons this year under the Laureus banner and to say thank you for your fund-raising efforts which will be so valuable for our work in the future."

At each of the five events, Laureus places will be available in two categories – Sprint and Olympic Distance. Sprint is the category for the average competitor – a 750 metre swim, a 20 kilometre cycle ride and a five kilometre run. While Olympic Sprint is for those with previous experience of triathlons and who train specifically for the event – a 1,500 metre swim, a 40 kilometre cycle ride and a ten kilometre run.


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Laureus Sport for Good Foundation


Thursday, April 8, 2010 - 23:00

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