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Sporting goods industry acts to increase physical activity


Sporting goods industry acts to increase physical activity

The sporting goods industry is engaging with the World Health Organisation (WHO) to address physical inactivity and to reduce the prevalence of non-communicable diseases.

The sporting goods industry is attempting concerted action and engagement with the public sector to raise awareness of an urgent problem: physical inactivity.

Through the World Federation of the Sporting Goods Industry (WFSGI), the sporting goods community is participating in dialogue with the public health sector, namely the World Health Organisation (WHO) to promote the use of combined expertise, resources and commitment to reducing the prevalence of non-communicable diseases by increasing physical activity.

The WFSGI called upon the WHO to review the non-communicable disease (NCD) alliance recommendation for each individual to engage in 150 minutes physical activity per week. The WFSGI recommends revising this minimum standard to at least 60 minutes per day (less for young children), as outlined in the Designed to Move advocacy document, produced by ICSSPE, Nike, the American College of Sports Medicine and a number of other stakeholders, including WFSGI, GIZ, ISCA, Sport & Citizenship and Special Olympics.

The Design to Move document has two 'Asks' or recommendations:

  1. to create early positive experiences for children in sport, physical education and physical activity
  2. to integrate physical activity into everyday life

The two Asks formed the cornerstones of the Framework for Action, developed by stakeholders from public, private and non-profit sectors and aims to place physical activity in centre stage in the fight against physical inactivity.


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Usha Selvaraju


Sunday, November 11, 2012 - 23:00