In 2009 a group of development NGOs, sport organisations and human-rights initiatives came together to design a project proposal aimed at awareness-raising and educational work around the first World Cup on the African continent in 2010.

The bid “Football for Development” finally attracted European Commission funding and the project kicked-off in November 2009. It brings together European NGOs from Austria, Czech Republic, Italy and Hungary with experienced sport & development initiatives from the African continent including Kenya, South Africa, Ghana, DR Congo, Nigeria and the Gambia.

The two-year project aims to use the popularity and universality of football as a unique entry point to raise awareness on development issues and to promote education for development among young people.