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Fundraising in S4D Part Three: The External View

Fundraising in S4D Part Three: The External View

In the third webinar of the series, join Oaks Consultancy as they learn which fundraising activities have proven successful elsewhere and examine how they might support sport for development organisations in future.


Thu, 09/23/2021


We’ll speak to three leading fundraisers from charities around the world, exploring areas including events, digital and innovation, major donor fundraising and several others.

First up we have Craig Fordham, Director of Operations and Legacies at Macmillan Cancer Support – the UK’s largest cancer care charity. Craig has spent an incredible 23 years in fundraising at Macmillan, 15 of which included leading the Sporting Events team. In his current role Craig is responsible for delivering Macmillan’s fundraising and marketing strategy and driving performance and ambition.

We also have the amazing Pradnya Haldipur joining us from the USA. Pradnya is Vice President of Development at and former Executive Director of Magic Bus USA. Over the course of her career, Pradnya has raised more than $145M to support research, capital projects, endowment, operations, and programmatic projects.

Joining Pradnya and Craig is Katie Simmons, Director of Fundraising Strategy at the British Red Cross. Katie is responsible for developing an ambitious transformation programme for fundraising and supporter engagement at British Red Cross, alongside leading on fundraising innovation, supporter experience and planning and performance. In the past Katie has held senior fundraising roles at Diabetes UK and Great Ormond Street Hospital Charity.

During the event we will also launch the 2021 edition of the annual Fundraising in Sport for Development survey, used to benchmark fundraising performance across the sector, analyse the impact of Covid-19 on income, and inform the future of fundraising in the sport for development sector globally. A copy of the 2020 report is available here.

  • When: 23 September, 1pm BST
  • Register for the event here


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