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The Nike+ Human Race

The Nike+ Human Race

On 31 August 2008, Nike hosts the World’s Largest One Day Running Event. Nike’s first global race will take place over the course of one day, with a goal of one million runners, across 25 cities and featuring 25 top musical acts.

Date

08/31/2008 00:00

Location

Worldwide

Runners outside of the 25 race day cities can join by logging into nikeplus.com. The 10k event brings together runners and music lovers to race the world but also to support one of three Human Race beneficiaries: UN refugee agency's ninemillion.org campaign, WWF and Lance Armstrong Foundation.

Together, Nike and runners will raise funds to donate at least USD $3 million to charities. Money will be raised via givebacks from registration fees, a percentage of Nike+ Human Race t-shirt sales and a donation of USD $1 million from Nike.

The Nike+ Human Race will also feature an online pledge tool so individual runners can donate additional funds to the cause of their choice and invite friends and family to contribute on their behalf.

View the Nike+ Human Race Video:


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