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Sports Entrepreneurship in Action

Sports Entrepreneurship in Action

An interactive webinar focusing on the role of sport enterprises and entrepreneurs in promoting social change.


Thu, 08/06/2020 - 10:00 to Fri, 08/07/2020 - 09:45

The social role of sports enterprises is being increasingly recognized at both local and global levels. Sports can influence community cohesion, physical and mental health, social inclusivity, and provide positive role models across society. All these goals can be achieved only through building functioning and efficient organizations, adjusted to specific environments. Entrepreneurs and athletes are similar in many ways. They all have passion, tenacity, vision, self- confidence, flexibility, boldness, tolerance for fear, among other characteristics. While generosity and idealism are the main engines of most sports’ social entrepreneurs, bottom line is, in many cases, economic and practical. The webinar will address a number of issues, such as the following questions:

• What does it take to build sustainable grassroot sports organizations?
• How to gather resources and attract support for social enterprises?
• Can local governments, politicians, professional clubs, or other influencers help?
• How to build community support?
• Are setbacks building blocks towards success?
• Is it possible to make a living, while pursuing a passion for sports and social action?

The webinar will take place between on 6 August from 10:00-11:30 EST via Zoom. Click here to register!

To seek answers to these questions, we invite you to an imaginary journey that will take us to the U.S., Brazil, Uganda, U.K and India


  • Marvin Asimwe │Director, Kids for Africa Sports Academy│Uganda
  • Carolina Pohl│ Businesswoman and Expert in Women’s Football, Owner Partner of Sow Sport│Brazil
  • Rita Williams │Former WNBA Player, Elevate Sports Academy│U.S.
  • Abigail Smith │University of Nottingham Entrepreneurship, Innovation & Management MSc│U.K/U.S.
  • Rekha Dey│ Community Development Specialist, Founder, Rekha Dey & Associates (RDA) │ India

This webinar is part of World Learning’s International Sports Programming Initiative for Middle East, North
Africa, and Sub-Saharan Africa Program (ISPI) —Virtual Together program, a series of virtual events, launched in
the context of the COVID-19 crisis. ISPI is a program of U.S. Department of State's Sports Diplomacy division. The
series aims to engage the sports community globally, to creatively problem solve, share digital tools and work
together, follow health guidance, and continue to promote active, healthy lifestyles both physically and mentally
throughout this crisis. Additional modules related to these objectives are being developed and will be announced.

The webinar is produced by Digital Communication Network, a diverse professional coalition in the digital space.


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