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Webinar: Moment to Movement

Webinar: Moment to Movement

Join Spirit of 2012 and inFocus as they host a webinar on how your community sports events can lead to longer-term impact.


Wed, 05/04/2022

When: 4 May, 2.00pm - 3.30pm BST

Join Spirit of 2012 and inFocus for a webinar that demonstrates how short-term events have created long-term value for people and their communities, including outcomes like creating connections and improving people’s wellbeing.

Many sport for development organisations use short-term sporting events, tournaments, and festivals to advocate for a cause, fundraise, and/or to bring people together. Many smaller organisations use larger events to market and celebrate their programmes or offer their staff and participants to volunteer. The webinar is designed for those responsible for running events for their communities.

The webinar looks at the different ways community events (the ‘moment’) generate longer-term impact (the ‘movement’). Can your ‘one-off’ events become the start of something bigger? If you’re involved in the planning and delivery of these events and want to ensure that their impact is wider-reaching and longer-lasting than just the event and the attendees themselves, then this webinar is for you.

The Moment to Movement research was funded by Spirit of 2012. Spirit of 2012 was established as an independent Trust by the National Lottery Community Fund in 2013 to build on the legacy of the London 2012 Games. A core theme to its legacy work is Sport and Physical Activity.

Join us to discover what we’ve learned and to get practical advice for turning the energy of a single event into something bigger. You’ll come away with top tips on the simple steps you can take to help your event create longer lasting change.

You will hear from fellow event organisers from various sectors about what’s worked well and what they wished they’d done differently, including:  

  • James Magee from Springboard Opportunities Ltd, Northern Ireland 
  • Karen Campbell from Roe Valley Resident’s Association, Limavady, Northern Ireland 
  • Mariyah Kayat from Speakers Corner, a community collective in Bradford 
  • Brendan Cox, Campaigner working with the Together Coalition and Survivors Against Terror 

inFocus wrote a report on the research which can be accessed HERE.

inFocus have also created a free e-Learning module about this topic which can be completed in your own time by signing up to our Impact Community (where you can access training modules in impact measurement and management. Access the FREE e-Learning HERE.

Further information on Spirit of 2012 can be accessed HERE.

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