This paper is about sport and business engagement in partnerships for development. The paper addresses the case for business involvement as a strategic partner in sport initiatives, and provides examples of corporate engagement in sport projects. It aims to share current thinking and best practice in the field of Sport and Business Partnerships and to stimulate further action. The opening sections outline the development context and make the case for business engagement in partnerships for development around sport. The paper then looks at partnership practice and considerations for running a sport-based project. The final section identifies ten issues that can be effectively tackled through sport and business partnerships.
[Abstract adapted from the author]
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