Shared Goals through Sport: Getting a sustainable return for companies and communities

This paper looks at the business motivation behind, and characteristics of, effective private sector engagement in sport for development, which is defined as using sport to empower individuals, alleviate poverty, and create social change. The purpose of the report is to encourage greater private sector engagement in sport for development partnerships. It builds on the findings of ‘Shared Goals’, a report produced by the IBLF and UK Sport in 2005.

[Abstract adapted from author]