SportsTrade 2024 Conference

Esports, athlete’s personal brands and biometrics are transforming the sports industry. SportsTrade brings together leading sports stars, experts, brands, media and retailers to discuss the sports world’s next moves. Your ticket gives you access to all SportsTrade sessions, as well as to roundtables, masterclasses and other 25-plus tracks at Web Summit.

The tech sports revolution

As sport plays catch-up to the innovation speed of big businesses across industries, the competition to be at the top of the game – both on and off the pitch – has never been stiffer. Uncover the latest tech helping athletes and execs gain that extra yard.

The mogul effect

With athletes continuing to market themselves as more than just the sport they play, discover the ventures and routes athletes are taking to become ‘more than an athlete’. No longer required to stick to sports, athletes are at the forefront of new business ventures, media initiatives and social change.

Cash v conscience

Thought 2022 was the peak of sportswashing? Unfortunately not. With continued football investment from authoritarian regimes, the golf world being turned on its head once again, and certain deals awaiting finalisation, sportswashing remains a hot topic. Will public outrage ever outweigh financial gain?

Women’s sports: The time is now

Almost every year has been named "the year for women's sports". But in 2023, it finally feels like this could be true. With a World Cup down under getting plenty of attention, women's sports across the US becoming more popular than ever, and investment and viewership soaring – what is the next revolution for women in sports as their stage continues to grow?