WFSGI & Business at OECD Physical Activity paper launch event

In December 2024, the World Federation of the Sporting Goods Industry (WFSGI) and Business at OECD published a new Physical Activity Policy Paper: “Physical Activity: The Transversal Benefits For Our People, Our Planet, Our Economy And More Prosperous Societies”. You can read about it here and download a copy here.

The event will feature representatives from WFSGI, OECD, Business at OECD, and three of our members—Nike, ASICS, and adidas—discussing their inspiring work to promote physical activity through community programs, product innovations, and campaigns.

• Benefits for Healthier People: Exploring the role of physical activity in preventing ill-health, promoting well-being, and its economic benefits for the health sector.
• Benefits for a Healthy Planet: Discussing the connection between physical activity and environmental sustainability, along with the economic benefits of a greener world.
• Benefits for a Healthy and Productive Workforce: How physical activity contributes to a healthier workforce and provides economic advantages for employers and the economy.
• Benefits for Education, Skills, and Employability: Examining the role of physical activity in improving education, skills development, and its economic impact on employability.

Register

WFSGI will be formally launching this publication through an online webinar on Thursday, 13 February from 15:00-16:00 (CET). Attached is our agenda for the event, and you can register here.