University of London Boat Club

Outline of the Role

Work with the Trustees to devise and lead new fundraising initiatives that fulfil the objectives of the Trust's Fundraising Strategy and annual income budget, with particular focus on regular giving across all alumni, gifts from high-net-worth individuals, and legacies. This will involve:

• Developing and delivering improved communications to build a stronger connected donor network
• Locating, engaging and retaining alumni to support and promote the Trust, focused on ensuring their long-term impact on the Trust and its beneficiaries
• Work with the Trustees/Trust Fundraising Committee to devise and implement new fundraising initiatives
• Work with the Trustees/Trust Fundraising Committee to identify and engage new volunteers to support the Trust's activities

Key tasks

Work with the Trustees and Fundraising Committee to devise and implement the following:

Improve communications

The Trust has a strong, growing, and engaged network of loyal alumni who already support the Trust's beneficiaries through fundraising and volunteering. However, the Trust's communications need to be improved in order to increase the numbers of donors who provide sustained financial support and inspire all donors to raise their level of donations. Continually find opportunities to engage new donors and ensure clear consistent messaging.

Manage and maintain donor data

The Trust needs to maintain a full and accurate database of all donors and fundraising activities to support long-term tracking and inform future fundraising. This also requires networking among alumni and being vigilant to changes in alumni data.

Research and approach alumni whose connection with the trust has lapsed

Continue to grow the active network through researching and motivating dormant and lapsed alumni to reconnect with the Trust.

Research untapped prospects

Research the database with a view to identifying dormant and untapped opportunities, especially regarding high-net-worth individuals and legacies. Ensure fundraising approaches are well-targeted and informed in order to maximise the chances of success. This will expand to include non-alumni sources, including institutional sources such as foundations and other trusts.

Ensure long-term donor connection

Communicate with all donors to demonstrate the impact they can make by showcasing the current and long-term outcome of programs. Deliver a diverse selection of communications to engage different audiences, with a clear plan for all members of the network. Ensure donors are connected to the Trust, value the Trust's activities and actively help fund opportunities.

Reporting to the trustees

Create an annual donor impact report to the Trustees, and other stakeholders such as alumni, that delineates donor statistics, reviews communications and events that have taken place during the past year and identifies potential prospects and events for developing in the coming year. Also provide a lower-level oral report of fundraising activities and communications to the Trustees at their quarterly meetings.

Deliver income growth target

Acquire enough new donations to meet agreed annual income growth targets set by the Trustees.

Additional responsibilities

You will be expected to perform different tasks as necessitated by your changing role within the charity and its overall objectives. For instance, organizing fund-raising specific events in different regions. This position could evolve into a full-time commitment with a support team, but at the present time, support to this role will be provided through the existing network of volunteers.