The Athlete Brand (with Thomas van Schaik)

Thomas van Schaik is a globally recognized expert in athlete branding with over 25 years of experience in the sports industry. He has collaborated with iconic athletes like David Beckham, Leo Messi, and Kobe Bryant at Adidas, where he developed award-winning brand campaigns. As the former Chief Marketing Officer for the Dutch Olympic and Paralympic Committee, Thomas was pivotal in securing significant sponsorships through the successful Team NL initiative leading to Tokyo 2020. He founded The Athlete Brand to empower elite athletes with data-driven strategies and innovative tools that boost their independence, influence, impact, income, and inclusion.

An associate of the Yunus Sports Hub, Thomas champions sports for social good and is the author of The Athlete Brand Book, a comprehensive guide to building impactful athlete brands. With over 400 talks delivered in more than 60 countries, he shares his vision for an athlete-centric, brand-driven, and data-powered future in sports.

Listen to Sports for Social Impact

You can find Sports for Social Impact on the following platforms: Apple Podcast, Spotify, Amazon Music, Breaker, Google Podcasts, Castbox, Pocket Casts, Radio Public, and more!

Learn More

To learn more about the Sports for Social Impact podcast, visit our:

Website: https://www.sportsforsocialimpact.com/

Linktree: https://linktr.ee/sportsforsocialimpact 

Or find us on Twitter and Instagram @SportssocImpact and Linkedin.

About Sports for Social Impact

Sports for Social Impact explores the power that sport has to create a positive impact in society. Sport for development & peace is a versatile tool that can be used to tackle many social, environmental & economic challenges such as the Sustainable Development Goals. The hope is that these conversations and ideas will help achieve the maximum benefit of sport in our society. Hosted by David Thibodeau.