Beyond the Field of Play seeks answers to critical issues facing sport
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Beyond the Field of Play concluded in London yesterday, following a productive and insightful day which saw influential figures from the world of sport debate the critical issues facing the industry.

The event, in association with Mishcon de Reya, was part of the three day Beyond Sport Summit and Awards. It brought together international federations and national governing bodies to address topics such as reputation management, governance, financial transparency and social impact in sport.

Speaking in a keynote address, UK sport minister Tracey Crouch MP, called for reform at the highest levels of football governance:
“It is safe to say that public trust in FIFA is at an all-time low. This has to change for the good of the game that many people in this room and the millions of people around the world love so much.

“Everyone in sport has a role to play in ensuring good governance, particularly the leading administrators and influencers in this room. We must ensure that through collaboration and sharing best practice, we all work towards bringing positive outcomes for sport.”

Also delivering a keynote speech at the event was HRH Princess Haya Al Hussein, former FEI president, who said:
“We have a responsibility to ensure that in 2015 sport continues to be powerful, relevant, valued and credible and most importantly properly governed. Sport must be that force for good which people can look up to.”

David Grevemberg, CEO, Commonwealth Games Federation, speaking on a panel addressing transparency and good governance in sport, said:
“We are definitely at the crossroad in sport right now, high performance is dependent on everyone’s focus and that’s how it’s measured and that’s important. However, sport has made enormous claims over the past several years focused on its social values and social impact"

“Going beyond high performance, high impact is something sport is going to be faced with and I think that is where we are today. Sponsors are going to increasingly be looking at what is our reach, and do we make people feel good"

Nick Keller, Founder of Beyond Sport, said:
“Beyond the Field of Play has proved to be an informative and insightful event, which has produced tangible recommendations to NGBs and International Federations on how the sector can move forward in a more socially and economically responsible environment"

“Sport can have a positive impact but only if it leads with integrity. Good governance is vital if sport is to reach its potential as a catalyst for social change and I am heartened by what has been discussed at today’s event as it shows there is a genuine desire from those who work within the industry to drive for reform.”

[This article has been edited by the Operating Team]




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