The Community Campus Model and Legacy Cultural Framework: A holistic and integrated participatory approach
The Youth Charter’s Community Campus Model and Legacy Cultural Framework has been developed over the last three decades in full consultation with young people from disaffected and disadvantaged communities locally, nationally and internationally, establishing a holistic and integrated participatory approach to the delivery of Sport for Development and Peace projects and programmes. This approach has evolved as the social legacy of the bidding and hosting of Olympic and Paralympic Games and other major games globally.
In 2000, a new 21st century youth and community facility, the Moss Side Millennium Powerhouse, was opened in Manchester by the Duke of Kent and building on the former Moss Side Youth Centre site that was opened in the early 60’s by the late Duke of Edinburgh. This revolutionary social centre of excellence has since been replicated across the UK and around the world, with the UK’s future King, Prince William, following in his grandfather’s footsteps and visiting Moss Side and Powerhouse in November 2023.
The Moss Side Millennium Powerhouse was the result of a three-year participatory consultation with young people and community members which started in 1993, as a legacy of the Manchester 2000 Olympic bid, and included: the Spirit of Moss Side and Hulme tour of Los Angeles (1994); Proctor Youth Centre & the Agoraspace (1994); Youth Ambassador Visit to the UN War Tribunals in the Hague (1995); Moss Side Amateurs Football Club (1995); Opportunity 4 Youth Conference (1995); and many other youth and community events. Manchester United and Manchester City FC’s supported this work, with the late Sir Bobby Charlton CBE, playing a significant role as a Youth Charter Ambassador and Vice President. This participatory engagement approach included social brokering with local, regional and national government departments and agencies, the private sector and the third sector, which was led by Youth Charter in collaboration with The Moss Side and Hulme Partnership.
During this period (1993 to 2000), the Youth Charter was also working globally and in particular in post-Apartheid South Africa and the Soweto Townships. This work was also supported by the late Sir Bobby Charlton CBE, Manchester United FC, Orlando Pirates, Bafana Bafana, the English FA and the South Africa FA. The Anglo-South Africa youth culture initiative was signed by the UK Government and Republic of South Africa and included a visit by the South Africa Soccer Team to the streets of Moss Side in Manchester before a friendly game with England at Old Trafford. Whilst in Soweto, there was a visit by the FA England Masters South Africa Tour, a Youthwise in Schools programme and training programme of youth players and coaches from the Orlando Pirates. The Youth Charter was privileged to participate in the farewell soccer match to President Nelson Mandela where he was presented with the Youth Charter Scroll.
The Youth Charter’s work with young people and communities across the UK, and around the world, has seen three core participatory projects and programmes pioneered:
- Community Campus – Stakeholder Partners & Facilities, Collaboration & Partnership
- Social Coach Leadership Programme – training for Social Coaches working with young people
- Youthwise – Sport, Art, Cultural and Digital Activities for young people and communities
These programmes aim to:
- ENGAGE young people through sport, art, culture and digital activity
- EQUIP them with mental, physical and emotional life-skills and resilience
- EMPOWER them with the aspiration of further and higher education, employment and entrepreneurship.
The Community Campus Model and Legacy Cultural Framework
A Community Campus is made up of hub facilities, such as, schools, community centres, youth clubs, sports centres, further and higher education institutions or any facility delivering a youth cultural engagement provision. Each facility is quality assured in the delivery of the Social Coach Leadership Programme and the Youthwise offer. The Community Campus is delivered through three participatory engagement themes:
- Somewhere to Go
- Something to Do
- Someone to Show Them
The Youth Charter Community Campus Model provides a Legacy Cultural Framework for the delivery of ‘Sport Development in the Community’ and ‘Community Development through Sport’ programmes with social, cultural and economic outputs and outcomes.
The outputs and outcomes of the Community Campus Model and Legacy Cultural Framework are measured against the following Legacy Development Goals (LDGs):
- EDUCATION - attendance, attainment and performance
- HEALTH - physical activity, wellbeing and active lifestyle
- CITIZENSHIP - civic rights, responsibilities and youth justice
- ENVIRONMENT - community cohesion, quality of life and access to facilities
- FURTHER AND HIGHER EDUCATION, EMPLOYMENT AND ENTREPRENEURSHIP - skills training, internships and apprenticeships
These Legacy Development Goals are underpinned by:
- COLLABORATION & PARTNERSHIP
- EQUALITY, DIVERSITY, INCLUSION AND PARTICIPATION (EDIP)
The Youth Charter’s interactive ‘Community Campus Portal’ has been designed to Map, Track and Measure the Outputs (Quantitative) and Outcomes (Qualitative) of the Youthwise Activities, Social Coach Training and Stakeholder Partner Meetings, please see: https://www.communitycampus-youthcharter.org.
The outputs and outcomes of the Community Campus are benchmarked against the UN 2030 Sustainable Development Goals and aligned to the IOC’s Olympism 365 programme, FIFA Foundation programme and other Sport for Development social impact programmes with the additional Social Value for public sector procurement and private sector Corporate and Social Responsibility investment.
As part of the development and delivery of Community Campuses, the Youth Charter completes a detailed Community Consultation and Community Audit, with a three phased approach of scoping, development and implementation, supporting the review and assessment of the impact outputs and outcomes. The Community Consultation provides qualitative participatory approach, with the Community Audit focusing on quantitative data analysis. The qualitative participatory approach, includes: Stakeholder Partner Meetings; Social Coach Leadership Programme Workshops; and Youthwise Activities; with Surveys, Focus Groups, Individual Interviews and Case Studies. This is completed throughout the project and programme cycle, as part of planning and preparation, delivery and to map, track and measure outputs and outcomes.
In conclusion, the Youth Charter’s Community Campus Model and Legacy Cultural Framework provides a unique holistic and integrated participatory approach for the Sport for Development and Peace movement to support the delivery of the UN 2030 Sustainable Development Goals and a #LegacyOpportunity4All…
About the author
Prof. Geoff Thompson (FRSA DL QP JM) is one of the leading youth activists and experts in sports development and politics with over 25 years experience in the bidding and hosting and legacy of major games and the positive impact of sport and the arts in the social and human development of young people and communities.
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