Dani Speegle to champion women empowerment at first Saudi Arabia Sports Expo
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Dani Speegle
CrossFit athlete Dani Speegle is set to headline the upcoming inaugural Saudi Sports for All Federation (SFA) Expo in Saudi Arabia.

As a reflection of positive societal change taking place in the country, Speegle will lead a panel entitled: "Women's Empowerment – How to Overcome Obstacles and Reach Your Goals" on 20 May.

The conference is presented by the SFA – an agency under the nation's Ministry of Sports – whose mission is to invigorate the country with wellness and a passion for movement.

The event supports the Saudi Arabia's Vision 2030 initiative - a unique transformative economic and social reform blueprint that is opening up the middle east country to the world. As the first event of its kind in the country, SFA Expo is also presenting the relatively untapped sports market to brands and properties abroad.

"The SFA Expo is the first event of its kind in the country, and when I was invited to speak on a women's empowerment panel alongside other strong ladies from the sports world, I was excited at the opportunity to play a small part in creating more positive change in the lives of women and society on the other side of the globe," said Dani. 

"I'm honored to be helping lead this very important conversation: inspiring girls to be strong and strive to reach their goals in whatever they want to do in life."

With CrossFit as her platform, Dani has been on a mission to make a positive impact beyond the sport – having also recently launched her "Girls Who Eat" campaign. Her call to change the narrative on women, including outdated beauty standards and old notions of what they're capable of in athletics and in life, has garnered international support.

She will also lead a CrossFit demonstration/class earlier in the day – building upon the immense interest that's been growing around the sport, for both men and women, the past couple of years in Saudi Arabia.


Operating Team


Saudi Arabia
Middle East
All Sports
Sustainable Development Goals
5 - Gender equality
Target Group
All target groups

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