Jadir Taekwondo Association Recognized for Unique Approach to Environmental Leadership
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Taekwondo students restore areas in Rio de Janeiro, Brazil
Jadir Taekwondo Association pioneers environmental leadership in Brazil, blending taekwondo with sustainability to address climate challenges.

In a groundbreaking initiative, the Jadir Taekwondo Association (AJTKD) has emerged as a prominent force in environmental leadership through sport in Brazil, addressing climate-related challenges faced by Rio de Janeiro’s communities through taekwondo. In a case study featured by PANORAMA, a partnership initiative focusing on solutions for a healthy planet, AJTKD's innovative approach blends taekwondo with a commitment to fostering environmental awareness.

Collaboratively implemented by renowned international organizations, including GIZ (German Agency for International Cooperation) and the United Nations, PANORAMA is a global platform that highlights inspiring solutions for sustainability. In their recent publication, PANORAMA features AJTKD's case study, drawing attention to the distinctive integration of taekwondo with sustainable initiatives. This showcases an innovative approach that transcends traditional martial arts practices. The study underscores how a discipline like taekwondo can act as a catalyst for environmental stewardship, exemplifying innovative solutions that can be replicated on a global scale.

In Rio de Janeiro’s favelas, where children and youth are particularly vulnerable to the heightened impacts of climate change, limited green spaces and inadequate infrastructure compound the challenges they face. AJTKD’s project specifically targets these communities, utilizing taekwondo, a Korean martial art, as a means to instill environmental consciousness and empower its beneficiaries to become agents of positive change.

Belt promotion tests, a key element of this initiative, are traditional assessments in taekwondo. Yet, AJTKD’s methodology goes beyond tradition. In these tests, environmental challenges are uniquely integrated, moving beyond the evaluation of physical abilities to create a profound connection between the sport and environmental responsibility. AJTKD consistently takes students to restore areas in Rio, where they engage in activities like tree planting and ecosystem restoration. These initiatives inspire youth to excel in taekwondo while actively contributing to a more sustainable city.

To date, AJTKD’s students have planted 127 trees and are continuing to help restore and enrich the sustainability of local ecosystems. This holistic community development strategy has directly impacted 7,800 young individuals and families by providing support and education. AJTKD’s unique efforts have earned them the BBC Green Sports Award, an award given to a sports organization that has demonstrated outstanding involvement in educating and engaging people on the critical issue of climate change. 

This journey of innovation and environmental stewardship encourages us all to rethink the possibilities inherent in the fusion of tradition and adaptation. AJTKD's unique methodology, documented in PANORAMA's publication, has gained global recognition, showcasing how traditional martial arts practices can evolve to address contemporary challenges, such as climate change and sustainability.


Marketing Team


Latin America and the Caribbean
Sustainable Development Goals
3 - Good health and well-being
12 - Responsible Consumption and Production
13 - Climate action
15 - Life on land
Target Group
Girls and women

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