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Jordan Olympic Committee launches “Our Sport, Our Health” campaign to mark World Diabetes Day
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Jordan Olympic Committee launches “Our Sport, Our Health” campaign to mark World Diabetes Day
The Jordan Olympic Committee (JOC) has launched a campaign titled “Our Sport, Our Health” to mark World Diabetes Day on 14 November 2023 with free screenings being offered throughout the Kingdom.

The International Diabetes Foundation reports that there is a 14.8% prevalence of diabetes in adults in Jordan, meaning more than 880,000 people in the country are likely to be suffering from the disease. The worldwide average is under 10%.

The JOC is committed to promoting sport and the benefits of healthy living in Jordan and will work with MedLabs, the leading provider of diagnostic laboratory testing in Jordanian healthcare, and in partnership with the Military Consumer Establishment to provide free testing at seven different locations throughout the country.

Focusing on regions with less access to organised sport and healthcare, each of the seven venues will be able to offer 250 free screenings and a discount voucher for the HbA1c diabetes test at MedLabs branches throughout Jordan.

Falling under the social responsibility of the JOC, the campaign will include informative brochures about healthy nutrition programmes and the benefits of engaging in physical activities to help prevent or reduce the risk of diabetes.

“The Jordan Olympic Committee is committed to using our platform to help Jordanians across the country understand the importance of living a healthy lifestyle and the role that participating in sport can play in achieving this,” said Rana Al-Saeed, JOC Secretary General.

“We are delighted to launch the ‘Our Health, Our Sport’ campaign on World Diabetes Day to support and raise awareness about the concerning number of people in Jordan suffering from the disease. While the 1750 free screenings we are offering in regions throughout the Kingdom will help identify those already suffering the disease, the campaign will help drive home the importance of sport and the benefits that it brings.

“This project would not have been possible without our partners at MedLabs and the Military Consumer Establishment and we thank them for their help and cooperation.”

Authors

Consultant

Tags

Country
Jordan
Region
Middle East
Sport
All sports
Sustainable Development Goals
3 – Good health and well-being
Themes
Target Group
Adults
Children

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