Messi leads world’s top sports and entertainment celebrities in supporting Earth Hour

World famous sports and showbiz celebrities showed they care for the planet through their support of Earth Hour on social media platforms Facebook and Twitter, inspiring their fans to join in the world’s largest mass participation event on the planet, for the planet.

Lionel Messi, Jessica Alba, Gisele Bunchen, Yoko Ono, Miranda Kerr, Alejandro Sanz, Doutzen Kroes, Ian Somerhalder, Alicia Sliverstone, McFly are just some of the celebrities asking fans to turn off their lights on March 23, 8:30PM. Lionel Messi, who has 43 million fans on Facebook asked them to accept the challenge and join Earth Hour.

Celebrities from Asia with a combined social media following of 20 million are also leading the efforts for Earth Hour this year, lending their voices of support for the campaign and taking up the challenge to inspire ongoing positive actions for the environment beyond the hour.

It’s not only sports and entertainment celebrities rallying for action. Also on the eve of the seventh Earth Hour, UN Secretary General Ban Ki-moon called on the world to mobilise beyond the hour as extreme weather increasingly harms families, communities and economies. 

“We participate with an undimmed determination to take action on climate change. Everyone has a role to play. Governments need to provide the political will, businesses can contribute solutions, and civil society, especially young people, can mobilise global action. Together, let’s do our part and shed light on common sense answers for a cleaner, greener world,” said the UN Secretary-General.

As an open sourced campaign powered by WWF, Earth Hour uses social media to connect a global community of people inspired to change the world we live in and support from these stars take the campaign to new levels of engagement with young people who will benefit the most from a sustainable planet.

[This article has been edited by the Operating Team.]