Playing with purpose: Integrating sports, conservation and rural development in communities surrounding Serengeti National Park, Tanzania
The URL has been copied
The URL has been copied
girls with bags of cement
Sports, particularly football, serve as an effective educational tool, offering a platform to engage youth and community members in conservation information and community development. Given the widespread popularity and cultural significance of soccer in Tanzania, it has become a powerful medium for encouraging positive actions.

The non-governmental organization (NGO) Peace for Conservation implements a sports program through the Rhino Cup Champions League Tanzania—an amateur football league situated in rural Tanzania for young men and women residing in communities surrounding Serengeti National Park and Kijereshi Game Reserve in Tanzania. Both boys' and girls' secondary school teams actively participate in this initiative.

During and After the Games

Throughout and after the games, players and football enthusiasts get the opportunity to learn about wildlife conservation, climate change mitigation, and receive awareness messages from park rangers. Simultaneously, villagers contribute their local knowledge, concerns, and livelihood needs. This engagement opens avenues for villagers to actively participate in wildlife conservation education through sports, acquiring skills to prevent human-elephant conflicts, and exploring opportunities within the wildlife sector.

The Power of Soccer (Football)

We firmly believe in the power of soccer to communicate with people and instigate positive changes in attitudes towards community development, wildlife conservation, liberating young people from poaching, promoting conservation, and giving poaching syndicates the red card.

Peace for Conservation initiated its operations in 2016 in the Busega District's western corridor of the Serengeti National Park. The organization has consistently employed sports, especially football, to disseminate wildlife conservation and water sanitation and hygiene (WASH) information in primary and secondary schools. This approach aims to encourage community development in the context of wildlife conservation since 2016.

Rewards for Achievements

Winners from the football league's secondary school teams are rewarded with 100 bags of cement and 100 iron sheets intended for constructing two classrooms. Similarly, the girls' team winners receive 100 bags of cement and 100 iron sheets for the construction of private toilets, providing a facility for changing sanitary pads and reducing school dropouts during menstruation periods. Community members actively participate in these construction activities through donated labor, involving tasks such as fetching water, collecting sand, gathering stones, and digging foundations for classrooms or private toilets.


E:\PICHA-2021\school bati- kuezekalamadi\IMG-20210525-WA0007 (1).jpg

Construction of two classrooms through sports: PFC donated 100 bags of cement and 100 iron sheets to be used  in the construction of two classrooms at Lamadi secondary school. 


E:\PICHA-2021\Fied Pictures\IMG_4283.JPG

100 Bags of cement donated to Lamadi secondary school football team (Girls) to be used construction of private toilet for changing sanitary pad during a menstruation period. 


C:\Users\DAVID\Desktop\Working tool-2023\TIM\IMG_2425.JPG

Private toilet construction with construction materials donated from Football League of Girls team winner.

Find out more

About the author

David Leonard Kabambo is the Co-founder and Chief executive officer at Peace for Conservation.

Contact: [email protected] | [email protected] 



Chief Executive officer
Peace for conservation


All sports
Sustainable Development Goals
10 – Reduced inequalities
5 - Gender equality
Target Group
Girls and women

Related Articles

Taekwondo students in a Brazilian favela

Sports Spark Hope in Rio's Communities at UN "GameChangers" Side Event

Jadir Taekwondo Association
The URL has been copied
boy holding table tennis paddle

Final 5 selected projects of Dream Building Fund 2023 powered by GSD released

The URL has been copied
Pivotal Forum Held at the World Aquatics Championships – Doha 2024

Pivotal Forum Held at the World Aquatics Championships – Doha 2024

Nick Dawes
The URL has been copied

German Restart Program Shows Promising Results for Club Sports

William Noyes
The URL has been copied