#SIW2023: Youths pay close attention on sport integrity
Topics such as “Gender, Race, Diversity and Inclusion”, “Joining Forces for Sport Integrity” and a brief presentation of the SIGA Youth Council (SYC) were used as ground for showcasing some conclusions of the SYC Survey on the perception of sport integrity among the youth during the three hour session.
SIGA member Sports Innovation Lab (SIL) hosted a webinar entitled “Fans Care about Sport Integrity”, with the participation of Kevin Forbes, Director and Advisor at Sports Innovation Lab, and Jordan Rutner, Director of the Analytics Department at SIL.
The duo presented two case studies: one of them was the Chicago Blackhawks’s coach who sexually assaulted a team member back in 2010. In 2021, the player filed a lawsuit against the club for not punishing the coach. Forbes and Rutner’s focus was on the fans’ response.
Amongst the explanation for people who were not so familiar with the case, they concluded that Chicago’s values-based fan grew a lot in 2021 and the reason behind it was mainly because of the attention the case brought to the team.
This led to the question: “Are hockey fans as a whole becoming more socially conscious?” and “How should an organisation consider this community when it comes to loyalty and retention strategies?”.
After wrapping up their thoughts and perspectives, Forbes and Rutner left with the certainty that how a sports property handles a problem/situation will impact fans’ responses and reactions.
Click here for more insights presented at #SIW2023.