Sportswear brand to allocate 1.5mil euro for causes that support sustainability via sports
26 May 2023
https://www.sportanddev.org/latest/news/sportswear-brand-allocate-15mil-euro-causes-support-sustainability-sports
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Adidas, in its 'Move For The Planet' campaign, has set aside 1.5 million euro for activities logged across 34 sports in the Adidas Running app between 1 and 12 June.
The German sportswear company said the contributions will support projects around the globe that educate and engage communities on sustainability through sport.
Adidas added Common Goal will direct contributions raised by 'Move For The Planet' to projects in countries such as Colombia, Greece, South Africa and Pakistan.
The varied programmes that have been selected focus on some of the places most impacted by the effects of climate change.
Earlier this year, Adidas announced that it is ahead of schedule in its journey to replace virgin polyester with recycled polyester in its products wherever possible by the end of 2024.
Source: Footwear News
Image: Adidas
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