WorldCoaches: A global programme driving local change in the MENA region

by Haneen Khatib

WorldCoaches is a groundbreaking programme, established in 2009 by the Royal Netherlands Football Association (KNVB) that harnesses the universal power of football to drive social change globally.

Built on the KNVB’s extensive international coaching experience, the initiative empowers local coaches to become community leaders - using football as a tool to inspire, educate, and mentor children in both their athletic and personal development

A Journey to the MENA Region with the WorldCoaches Program

In 2013, WorldCoaches began its work in Lebanon with the aim of addressing social challenges through football. This initiative not only marked the beginning of a long-standing commitment but also paved the way for implementation in neighbouring countries, including Jordan, Morocco, Algeria, Tunisia, and Egypt.

Through a structured three-year programme cycle and by applying a specialized curriculum adapted from the Dutch national coaching system, where life skills are integrated, WorldCoaches collaborates closely with local partners. Together, they identify and invite motivated coaches from diverse backgrounds to address local social issues using football as the medium.

Since then, the programme has achieved several significant milestones—ranging from infrastructure development, such as building football pitches in Egypt and Tunisia, to educational advancements, including integrating the programme into primary schools in Morocco. It has also facilitated regional exchanges and organised annual events, further strengthening its impact across the region.

A Global Programme with a Local Perspective

Each country and programme present unique opportunities and challenges—such as those related to migration and refugees. Some months ago, WorldCoaches brought together coaches from across the MENA region to take part in advanced coaching courses. These sessions aim to shift participants’ perspectives: from viewing the initiative as a local effort to recognizing it as part of a truly global movement. While many may initially think, “It’s just me and my community,” the programme reveals that WorldCoaches is part of a vast, interconnected, and impactful global network. 

To date, the WorldCoaches programme has trained 1,235 coaches in the MENA region, with an average female participation rate of 37%.

Local Coaches Empower Their Communities

Like many initiatives in the sport for development sector, WorldCoaches depends on sources of funding and financial support. However, the programme is guided by a strong belief in the power of youth and local coaches to sustain and expand its impact. With the backing of a robust network of stakeholders, including ministries, football federations, and local associations, WorldCoaches grows its reach and impact. 

As WorldCoaches marks 15 years in September 2025, the journey continues. With football as a force for change, new frontiers await — and Libya could be next. The goal remains clear: expand, empower, and keep transforming lives through the game.

Image credit: WorldCoaches