The report introduces the four pillars of the STEP framework - a framework to integrate healthy living into everyday lives.
In the contemporary landscape of India, the need to promote sports and physical activity (SAPA) as a key component of public health has become increasingly important. Sedentary lifestyles and urbanization have contributed to a health crisis, marked by rising rates of non-communicable diseases such as diabetes, obesity, and hypertension. To address this issue, the STEP framework offers comprehensive, culturally tailored guidelines and design principles for impact-focused organizations to embed within their programs and initiatives to enhance SAPA across the nation.
The STEP framework—comprising Sustainability, Technology, Environment, and Perception—provides a holistic approach to SAPA empowerment. These four pillars are interconnected, creating a dynamic system aimed at promoting sustainable health and socioeconomic improvements. India's unique cultural and social fabric is central to the STEP framework's design. By integrating traditional practices like yoga and regional dance with modern health initiatives, the framework aims to resonate strongly with the populace, ensuring greater acceptance and participation.
The STEP framework serves as a guide, offering a structured pathway to a healthier, more active India. Through collaborative efforts and innovative interventions, it is possible to address the challenges of physical inactivity and build a future where every Indian can lead an active, healthy life. This report outlines the strategic imperatives and actionable insights of the STEP framework, informing policymakers, institutions, and communities towards a more active and healthier society.
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About Sports and Society Accelerator: The Sports and Society Accelerator (SSA) is a public-spirited, independent, not-for-profit organization working to shape the world around us through sports and physical activity (SAPA). Its focus is on actionable policy and regulatory guidance and recommendations, data-led research, proofs of concept, projects and programmes, and assistance and advisory services to stakeholders and partners.
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